Exploring different animation styles: 2D/3D and beyond

Exploring Different Animation Styles: 2D/3D and Beyond

Animation is a dynamic art form that possesses the exceptional ability to captivate and mesmerise audiences. It is a versatile tool with applications ranging from simplifying intricate concepts to narrating enthralling tales. At Touzie Tyke, we’ve evolved beyond traditional forms of animation. While we no longer employ methods such as claymation, stop motion, or rotoscoping, we’ve harnessed the power of modern technology to emulate these classic styles in a digital format that’s not only cost-effective but also time-efficient for potential clients seeking diverse animation styles. In this blog post, we will delve into the diverse world of animation styles, from classic 2D animation to cutting-edge techniques, providing valuable insights for your project.

  1. Traditional / 2D Animation

Traditional animation is the grandfather of animation styles. It involves creating flat, 2D characters and environments. While it might sound old-fashioned, it remains a popular choice for various applications, including cartoons, promotional videos, explainer videos, and more. In the past, each frame was painstakingly hand-drawn, but today, digital tools streamline the 2D animation process, making it more efficient.

  1. 3D Animation

3D animation revolutionised the industry with its ability to create immersive, realistic experiences. It’s commonly used in full-length movies, interactive advertisements, and commercials. However, for simpler projects like explainer videos, it can be more time and labor-intensive, making it important to consider your project’s scope and budget.

  1. Stop Motion Animation

Stop motion animation is one of the oldest and most charming types of animation styles. It involves taking pictures of still objects in a specific sequence and stringing them together to create the illusion of movement. This technique offers a unique aesthetic and is cost-efficient due to its simplicity and lack of expensive equipment.

Stop Motion

Guillermo Del Toro’s Pinocchio – Credit: Jason Schmidt/NETFLIX © 2022

  1. Rotoscope Animation

Rotoscope animation blends live-action footage with animation. Animators trace over live-action scenes, allowing animated characters to interact realistically with the environment. It’s a cost-effective alternative to 3D animation and is commonly used in commercials and films.

  1. Motion Capture

Motion capture is a cutting-edge 3D animation technique. It captures actors’ movements and expressions in real time and recreates them using computer graphics. This method is prevalent in the gaming industry, creating realistic character animations and lifelike facial expressions.

Motion Capture
  1. Typography Animation

Typography animation focuses on animating text. It’s used in movies for title screens and credits and in businesses for explainer videos, interactive statistics, presentations, and employee training materials. Typography animation is also one of the more affordable options.

  1. Mechanical Animation

Mechanical animation is ideal for showcasing mechanical products. It involves animating every detail and mechanism of a machine to create informative visualisations. This style is valuable in engineering and for product demonstrations.

Mechanical Animation
  1. Claymation

Clay animation, or Claymation, uses clay characters photographed in sequence, much like stop motion animation. It’s known for its unique, playful style and is popular in children’s movies. While time-consuming, it’s perfect for short projects and commercials.

  1. Cut-Out Animation

Cut-out animation involves paper cutouts of characters superimposed on animated environments. It’s recognisable from shows like South Park. Modern cut-out animation streamlines the process by using scanned paper cutouts, making it ideal for cartoons, storytelling, and explainer videos.


Choosing the right animation style depends on your project’s goals, timeline, and budget. For marketing purposes, standard 2D, 3D, and motion graphics animation often shine. However, each style offers a unique charm and functionality.

If you’re uncertain which style suits your needs best, contact us today for help from our experienced animation professionals. They can guide you through the options and help you choose the style that will bring your project to life effectively.

Embark on your animation journey today with Touzie Tyke, where we possess the expertise to transform your ideas into reality, no matter the animation style you desire. Whatever your animation style preferences, Touzie Tyke is here to bring your vision to life.