Aurora Digital Solutions
We were approached by the Northern Marine Group to create an animation to showcase Aurora’s Digital Solutions their industry leading software solutions for effective fleet, vessel and asset management.
We were provided with a brief that outlined all the content that was necessary to effectively communicate to potential customers all the benefits that the digital services would bring to their organisation.
It was essential for Aurora that the look and feel of the animation was futuristic and technical but at the same time clearly communicating everything they did which is really extensive.
This required us to present several different potential approaches to how we could achieve this. Once a concept was decided upon we had to produce a detailed storyboard for the client so that they knew exactly what we were going to deliver. This was especially important as the animation was fully 3d with motion graphics added in.