BBC – Points of View
We were approached by the BBC to create a rebrand of the long-running Points of View series.
Points of View (first broadcast in 1961) showcases audience views on all BBC television programmes – be it praise, criticism, observations or questions about BBC output. Presented by Tina Daheley, the series aims to hold programme makers and senior members of the BBC accountable for their decisions. Viewers submit their comments to the production via letter, telephone, e-mail, self shot videos and through Facebook and Twitter.
Our work consisted of creating a new brand with a refresh of the colour palette. An animated title incorporating the new logo that personified different points of view. As well as all the graphics used throughout the show, it was vital that the new brand felt modern and vibrant.